Greetings from rural Australia! When Victor and I escaped the city lights of Sydney for the rural life in 1992, we were reeling from the effects of the ‘recession we had to have’. Victor, an architect, had a thriving practice in Balmain. And we watched it slowly implode when the building industry came crashing down around our ears.
We escaped bankruptcy by the skin of our teeth by selling our home of 20 years and every valuable possession we had. We also said good bye to 11 loyal staff. That was 16 years ago and it still seems like yesterday.
We all have choices. To stay still, go backwards or forge ahead into the unknown. We felt the worst had happened, so we decided to get on with our lives and travel down a different yellow brick road.
And what a road it’s been. We’ve gone from no business prospects, deeply in debt, to an accidental business that’s reaped emotional riches and rewards beyond our wildest dreams.
We did what everyone said we couldn’t do. We established a worldwide business from a tiny village in rural Australia, before the internet, email and call waiting.
And all because Victor designed an ironing board cover for his mother that never moved.
Has the journey been easy? Heck NO! Every bank and retailer has slammed their door in our face. But we won the lottery when more than 100,000 men and women all over the world embraced the concept of a simple solution to keep their ironing board cover on their boards. It really is the small things in life that make a difference.
Such a simple solution for a difficult problem.
Victor’s mother, Rita, suffered a stroke and lost all feeling in her right hand. Holding things was a balancing act. Ironing, while holding a messy ironing board cover in place, and keep her husband’s shirt on the board all at the same time, put her in ‘an accident about to happen’ mode.
Victor used his 25+ years of design and construction experience to develop a break through, simple solution to keep her cover on her board every nanosecond.
A patented tension cord crisscrosses under the cover to keep it taut and allow the cover to expand and contract to fit a wide variety of board sizes. If you love this concept and think this is for you, the fine details are at http://www.interfaceaustralia.com/flag.htm.
Roll Call Of Products At http://www.interfaceaustralia.com/
One of the seriously good benefits of being turned down by retailers are the warm and cosy relationships I get to experience with you as a one-on-one customer.
Your feedback changes the way I run my business—for the better. And your desire to buy more from us because you want and appreciate well made products has expanded our product range.
The roll call is 6 products designed by us. The Fitz Like A Glove ™ Ironing Board Cover , Log Lugger, Roadworks Apron, Sweet Shoo Spicy Sachets, Travel Bug Shoe Bags and Mr Chin’s Laundry Bags, both plain and tapestry, are our simple solutions to difficult problems.
The Brass Bristle Brush is our adopted product. We love using it so much, we include it on our website for your benefit as well.
We no longer design products as Victor has rekindled his first love, architecture, and again has a thriving small practice.
But his eye for distinctive design is still in play, as he adds to our product range through our Private Offer Vault.
He selects exceptional products, offered to you at special prices, for a limited time, once you become a customer. An email link unlocks the vault. What’s in there now? Kanimbla Olive Oil from Mudgee, exquisite Scissoroo scissors forged in Italy, and .... more!!
The Friendship Factor At www.interfaceaustralia.com/finerpoints.htm
Positive feedback from testimonials puts a sparkle in the day for any business, not just mine. I‘m always excited to receive an email bearing good news that you’re happy with your purchase; or reading snippets of information about you and your family. It goes into your personal file so we can start our next conversation where we left off. Staying in touch is the essence of my business and what I love the most.
Julie Bayliss of Bayliss Associates in Watsons Bay, NSW, emailed this to me on Saturday morning. It made my day.
“I wish to compliment Interface Pty Limited for producing the best ironing board cover that I have ever used. It is so good to have a cover that fits snugly and never rides up on the board. I would recommend this cover to anyone – and certainly recommend it to my friends. I would also like to compliment Carol Jones for her terrific customer service. It is really a pleasure to do business with Carol.”
This is why I love what I do.
You can visit Julie's website at http://www.baylissassociates.com.au/
Snippets About Us
All our products are made with love and care in rural Australia by men and women who have a disability. They’re our heroes because they put their heart and soul into whatever they do. And it shows. My business isn’t just about making money. It’s also about giving back, so the wider community is a better place.
It started because Victor’s mother needed help. And we continue that philosophy with all aspects of this business.
Circle Of Friends carries that a step further. Rather than put money into the hands of retailers, I’d rather put it in the pockets of people who care more about others. So go and have a look.
Take care,
CAROL
Carol Jones
Director
No comments:
Post a Comment